Adam Carter articles

Adam Carter

Senior Product Marketing Manager

Adam Carter is a Senior Product Marketing Manager at Microsoft, focused on public sector innovation. He leads strategic initiatives across government, finance, and social services—driving thought leadership on AI, digital sovereignty, and economic resilience. He hosts a chat series called Govchat:Cloud Conversations that can be found at aka.ms/govchat

A woman and man, both wearing business attire, stand in front of a window in a tall building. She holds a phone and is smiling.

Government
Thought leadership

Published September 3, 2025

7 min read

Modernize public finance with AI: Informed budgeting for economic growth

To make every budgeted dollar count towards economic growth, finance leaders should shift towards informed budgeting. Informed budgeting uses performance metrics, citizen needs, and economic forecasts to allocate resources more effectively. Here’s how this approach can benefit public finance agencies and economies.