Skip to main content
Industry

Microsoft in Business Blogs: Business transformation

Published
4 min read

Modern Marketing: The Case of Microsoft US 

As the Chief Marketing Officer of Microsoft in the US, I’ve embarked on a journey of marketing transformation that kicked off as Satya Nadella became our new CEO. As Microsoft “hit refresh”, the way we do marketing has to be re-thought putting the customer first while leveraging all that modern marketing could offer. As I

Published
2 min read

Use data-driven insights to drive experiences that matter to your customers 

The most successful companies already know that customer experiences have a huge impact on business. From acquiring new customers, successfully predicting and meeting their needs, and transforming one-time customers to loyal brand ambassadors, delivering seamless customer experiences can make all the difference. According to Walker Information, “customer experience will overtake price and product as the