Content type: Thought leadership
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Mapping the Cybersecurity Executive Order Milestones
The recent Cybersecurity Executive Order lists July 11 as the first major deadline for all Federal civilian agencies to provide updated plans for adopting cloud technology and implementing a Zero Trust Architecture.
Re-envisioning the insurance industry with the use of intelligent tech
Data is the driving force behind recent innovations in many industries, insurance being one of them. The innovation that we’re seeing currently—and will continue to observe in the years to come—is being driven by data and the tools that will enable data to be stored, collated, analyzed, and utilized.
The Power of a Purpose-Driven Career: Insights from Women Leaders in Government
Mary Kaye Vavasour, Senior Program Manager, Web Applications at Washington Metropolitan Area Transit Authority (WMATA) and Kim Nelson, Executive Director of State and Local eGovernment Solutions at Microsoft, met just this year and have built a professional alliance with a combined 80+ years of working with technology in the public sector.
Your data is a differentiating asset, not a commodity
What makes data so valuable? The data that an organization collects is unique: data delivers an advantage that cannot be purchased, copied, or created by competitors. Consider it a non-fungible asset.
Unifying your data for resilience to a changing world
Digital Transformation is about understanding your industry, thinking about the future of your company, and owning your path as a digital company. Consolidating your data across the geographical diversity of your offices, workforce, and disparate data management platforms can be critical in your digital transformation journey.
Corporate performance improvement aligns with ESG metric tracking
More and more, businesses are recognizing that incorporating Environmental, Social, and Corporate Governance, or ESG, into their products and services directly correlates to financial results. Doing good is no longer at the expense of doing well. For both stakeholders and customers, ESG represents another point in their decision making.
How a mindset shift transformed our finance department
When culture and technology align, transformative things can happen. By shifting its mindset to embrace the cloud-based digital tools of modern finance, Microsoft’s finance department has been able to optimize internal operations and drive business partners to action.
On culture, capability, and technology in modern marketing transformation
Very often marketing teams are struggling to adjust to modern marketing. The Chief Marketing Officer (CMO) role is changing at the same rate as our customer expectations are changing. The expectation is on the CMO to not only drive the current lifetime value but also to identify the signals for future growth.
The Grand Re-opening of the Chicago MTC: A commitment to Chicago
Today, we at Microsoft are absolutely thrilled to showcase the grand re-opening of the Microsoft Technology Center in Chicago. With 75,000 square feet of newly leased space, the Chicago MTC is all about helping local companies lead the way in digital innovation.
Transforming the sales side of marketing, Learning from Leaders, Episode 7
When it comes to compelling digital marketing, it’s not enough anymore to just have a thought-provoking ad. That ad has to spark something in the minds of the target audience, or the “members,” as Jia Hyun calls them. Hyun is head of LinkedIn’s Marketing Solutions for North America, working on the sales side of marketing.