Content type: Thought leadership
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Modern Marketing: The Case of Microsoft US
As the Chief Marketing Officer of Microsoft in the US, I’ve embarked on a journey of marketing transformation that kicked off as Satya Nadella became our new CEO. As Microsoft “hit refresh”, the way we do marketing has to be re-thought putting the customer first while leveraging all that modern marketing could offer.
3 tips to making better marketing video content
Marketing videos are everywhere today, but what really sets apart effective ones from lackluster ones? Learn the three fundamental elements.
Create more personalized customer experiences in retail
Today’s retail customers want the world—and personalization is a key in-demand feature. Modern customers present new challenges and opportunities for retailers.
AI and data compliance: Are you prepared?
Many small and mid-sized businesses are learning how to manage the increased data AI provides in a way that builds customer trust and ensures compliance.
When Machines Start to Think – How AI is Shaping Our ‘Day After Tomorrow’ by Peter Hinssen
Most of us focus on ‘Today’: on the meetings we will be having, the e-mails we will respond to and the quotations we need to send out while deadlines are breathing down our neck. And we should. The ‘Today’ part is what pays our bills.
The future of the finance team
Finance roles are changing—being digitally transformed—with less focus on transactional work and more on being a revenue-creating partner.
Making an impact through community
Phil Sorgen, CVP of US Enterprise Commercial at Microsoft, inspires readers to spread their companies’ mission into their communities to create a ripple effect of collaborative empowerment.How to Survive in Times of Radical Innovation By Peter Hinssen
Do you feel that the world around you is changing faster than ever before, and the rate of change is actually accelerating? Do you believe that the number of ‘unknown unknowns’ is increasing? You’re not wrong.Envision the business you dream of
Organizations are powerhouses of knowledge, filled with talented people constantly looking to be inspired and rejuvenated.